Malabar Gold and Diamonds: A Global Jewellery Giant with Big Plans for 2030

Malabar Gold and Diamonds: A Global Jewellery Giant with Big Plans for 2030

Malabar Gold and Diamonds, a jewellery brand that started in 1993 in Kozhikode, Kerala, has become one of the largest jewellery retailers in the world. Founded by M. Ahamed, the company operates over 370 showrooms in 13 countries. These include regions like India, the Middle East, and even the USA. With an annual turnover of $6.2 billion, Malabar Gold and Diamonds is a trusted name in the global jewellery industry.

The company is part of the Malabar Group and is known for its quality and customer service. Malabar Gold and Diamonds offer a wide range of jewellery catering to customers from different cultures and preferences. The company has big goals and plans to become the largest jewellery retailer in the world by 2030.

A Strong Business Model

Malabar Gold and Diamonds has a smart business model. It runs 14 manufacturing units in India and GCC (Gulf Cooperation Council) countries. These factories make gold and diamond jewellery in large quantities. By focusing on manufacturing and retail, the company ensures that it can provide high-quality jewellery at competitive prices.

In 2023, the company announced plans to open 68 new showrooms. Malabar is also planning to expand into countries like Australia, Canada, Turkey, and South Africa. These expansions are part of its goal to reach more customers worldwide.

Using Technology for Better Designs

Malabar Gold and Diamonds are investing in advanced technology to improve its manufacturing. A new facility in Telangana will use machines from Italy, the USA, and Germany to make gold and diamond jewellery on a larger scale. This will help the company create new and innovative designs.

The use of technology will also increase production and make the jewellery more attractive to modern customers.

A Variety of Jewellery for Everyone

Malabar Gold and Diamonds provide a wide range of products. These include:

Gold Jewellery: With both traditional and modern designs for all occasions.
Diamond Jewellery: Offering solitaires and custom-made pieces.
Platinum Products: Targeted at luxury buyers.
Gold Coins and Watches: Ideal for those looking for investments.
Gift Cards: For added convenience for their customers.

Their bridal collections are especially popular. These collections combine India’s rich cultural heritage with modern styles.

Keeping Customers Happy

Malabar Gold and Diamonds work hard to keep their customers happy. A study showed that customers see gold as a good investment. Diamonds, on the other hand, are bought more for their beauty.

The company’s “Malabar Promise” ensures that customers get transparent pricing and high-quality jewellery. This builds trust and keeps customers coming back.

Brand Awareness and Marketing

Malabar Gold and Diamonds are well-known, thanks to word-of-mouth and effective advertising. Many people learn about the brand from family and friends. Their ads often celebrate Indian culture, which appeals to a wide audience.

Social Responsibility

Malabar Gold and Diamonds don’t just focus on profits. They donate 5% of their earnings to help people. Their projects support health, education, women’s empowerment, housing, and environmental sustainability. This makes the company socially responsible while improving its brand image.