QPR Partners with TokenFi for Training Kit Sponsorship

Queens Park Rangers has signed a sponsorship agreement with TokenFi, which will see the blockchain firm become the club’s official training kit sleeve partner for the 2025-26 EFL Championship season.

The deal includes TokenFi branding on the first team’s training wear, as well as that of the coaching staff and manager. The company’s logo will also feature across Loftus Road, including on LED boards, dugout seating, hospitality areas, and media backdrops.

QPR Commercial Director Euan Inglis said the agreement will strengthen the club’s efforts to reach supporters worldwide. “By introducing tokenization, we are offering new ways for fans to connect with the club,” he said.

As part of the partnership, QPR and TokenFi will roll out digital campaigns, matchday graphics, newsletters, and video content, with further tokenization initiatives planned for the future.

TokenFi Community Relations Officer Pedro Vidal said the collaboration will allow fans to engage with the club in new ways through the company’s asset tokenization platform. The deal also opens the door to future joint promotions involving TokenFi’s associated brands, Floki and Valhalla, across upcoming seasons.